Fashion Budget Alert

With the economic climate looking gloomy, it could seem impossible to make your budget stretch to look fashionable. Gone may be the days of having spare cash to blow on your latest fashion favorite, but this doesn't mean that you can't look stylish anyway.

There are dozens of brands gracing the high street at the moment which stock fashionable clothes at prices ranging from reasonable to amazingly cheap; many of these brands imitate designer looks, so you'll always look on-trend. Even if you wanted to overhaul your wardrobe completely, you can pick up some great clothes at bargain prices, and with a wide range of stores to choose from, there's sure to be something you love.

You don't have to buy new clothes to look good when you can alter something you already have, or even add accessories, to put a new spin on an old outfit. Simply pairing different items of clothing together - layering is very popular at the moment - or changing the length of a dress is free, and the Internet is a great place to find ideas if you're lacking ideas. Try bargain-hunting in the charity shops as they can be the source of many unexpected treasures and you get the added bonus of donating money to a worthy cause.

Online shopping is the saviour of the fashionista with limited funds. There are plenty of ways to get new clothes for very little money, from ordinary online shops to sites where you can swap your unwanted clothes for someone else's. Many online shops are cheaper to buy from and offer the benefits of shopping from your own home; look out for discounts or sales and take advantage of any free delivery offers.

An important point to remember when shopping for clothes, whatever your budget, is to remember how much you have to spend and what it is you need. Prioritise - do you really need another dress when your only pair of shoes are falling apart? Make sure you know how much you can afford to spend and then shop around.

Effects of New Technologies, Social Changes & Economic Trends on Fashion

This article has been written by keeping in mind the effects of the tumultuous economic downturn, social changes & technological advances on the fashion. It will scan how periods of austerity have impacted on the fashion industry from a historical perspective; analyze the situation on these sectors nowadays, particularly in relation to fashion. It will also examine the effects of new technologies, social & economic trends on fashion.

Fashion has always been greatly influenced by social standings and accessibility to money. In the 30s, there was a shift to purchasing more inexpensive items for the common people while if you could still afford it you would buy your clothing from abroad. During this time a lot of American designers emerged and with the help of movie stars helped to set trends without having to spend the money. Zippers were less expensive than buttons so they became very popular. As the effects of cinema became more evident, the hemlines altered from mid-calf during day time to full length in the evening.

Technology had many advances during the 20th century as well. This included the first glimpses of the TV set, as well as medical improvements.

Technology has proved to be a great drive in the vicissitudes and trends in fashion. Silk was produced years ago which helped in the new dress styles for evening wear that became very popular with time. Cotton increasingly got more popular and was manufactured more because of the great demand for an easy to care for fabric. Gradually people overcame the obstacles of the depression and were still able to see the positives and relay that into their fashion choices. If one looks good one feels good. During austerity period, when the money was scarce, one was able to get cheap fabrics and more women started sewing more themselves to save money as well which enabled them to set trends in their own social circles that were to stay around for decades.

The behavioral content of the core assumptions is too simplified. Who can reasonably deny that individual preferences to some extent depend directly or indirectly on what other individuals around are doing? People do care actually about what others think or say.

Old Fashion - New Look

"Fashion" the term itself stands for glamour and attitude. Do the fashion trends keep changing? Or they just rotate? The 80's style which was fag few years back is now the so called 'new' style statement. But is it really new? The churidar or leggings as we call them and body hugging tops are back in fashion now. So are we really moving towards new style statements or it just repetition of our old trends with some modifications.

For example, women's shorts and top worn by Bollywood stars in late 80's, started all together a Bobby era, and today in 2011 they are back with certain variation, we call them hot pants now. Zeenat Aman sported big butterfly shades in early 90's, and that style is back in latest trend, today those shades have become a must thing in every girls hand bag.

  So the point is, are we actually innovating in terms of fashion and trends or we are just going back in time all over again & again? Be it the very famous Retro look, or Patiyala, its coming back and staying for long.

But yes there are certain noticeable changes too, people have become more sensitive towards dressing up; office-wear, casuals, party wear, day dresses, and so on. There is segmentation for each clothing line; 'availability' being major factor for this. Anything and everything is available in market these days. From accessories to shoes to bags, you name it & you have it. Ample designs, colours, size are available at not only the physical stores but also with the online ones. This generation believes in being first to flaunt the latest trends. And they are ready to experiment with colours, pattern & style for that. Any new launch has to be with them as soon as it goes online. This is where online shopping portals come into picture. In countries like India, people were not comfortable with the idea of online shopping, physical touch & trial being the main constrain. But now more and more youngsters prefer online shopping over the usual ones for the very fact its latest, fast and more choices are available. More and more International brands are offering online order system on their website. This makes these Brands available at every corner of the globe without physically having store or any outlet.

Talking about new trends in fashion, Innovation is necessary now, may be that's the reason people are moving to designer wears more than towards shopping malls. People today want more than Bollywood trend or trends that are coming back in rotation. They need individual attention, they wish to posses' clothes, bags, and shoes etc which are exclusive and customized to suit their attitude & personality. That's the reason instead of buying from regular brands; people have an urge for exclusivity. There are so many designer wears & accessories available these days that it's not that difficult to find something unique and stylish. Plus the internet has erased all the boundaries, so now sitting home one can access all National, International Brands, designer brands from across the world with just one click.

Let's set new trend by innovating and experimenting with styles & colours! Create Style and not duplicate.

Fashion Alert For Mid - Life Needs..

              Indian women of 35-55 years of age witness many physical changes in the body. These body changes causes shift in clothing patterns and apparel preferences. These women require major adjustment in the available readymade garments which have many fitting problems. Younger women are lapping up the merchandise on offer by the women's apparel brand but the mature women are still hesitant in accepting the readymade garments because sizes and dimensions of the readymade garments are not suitable for their body. This is the reason why this age group still prefer customized fitting of their garments. The present paper deals with the reviews on midlife body changes and clothing needs of the people.

               Demographic studies all around the world show that the world is ageing. Population aging is going to be most prominent global phenomenon of the 21^st century. This process of aging is going to continue for next few decades. Median age that divides the population of the country in half, is an indicator of aging of the population, is also gradually increasing. Europe has the median age of 39 years and Japan which has the worlds oldest population has median age 43 years. Median age for India is 26.2 years and China has a median age of 33 years.

Followers Of Indian Cinema Couture

                 The film industry in India is one of the biggest and oldest in the world in terms of production and audiences. 'Bollywood', the industry based in Mumbai tops all the regional industries in its national profile and global appeal. This paper reviews the developments in one of the under looked areas in the Indian film making - costume design in the Indian Hindi films. 

It also focuses on the issues related to the changing interpretations and modalities of the costume design which may be seen as an influence of increasing foray of designers in this buzzing arena. 

Costumes +  Characters

                The term costume can refer to wardrobe and dress in general, or to the distinctive style of dress of a particular people, class, or period. When we talk about costumes, it has three P's attached to it.

• People
• Place
• Period

                  One of the more prominent places people see costumes is in theatre, film and on television. In combination with other aspects, theatrical costumes help actors portray characters' age, gender role, profession, social class, personality, and even information about the historical period/era, geographic location and time of day, as well as the season or weather of the theatrical performance.

Role of Hues in Emerging Trend

Radical developments in fashion production and consumption have occurred over the past few decades. Far-reaching changes have dramatically transformed fashion supply-chain management and distribution at both national and international levels. In particular, radical innovations in communication and information technology have complicated globalization of markets and to changes in the nature of consumer demand.

National and international fashion events are no longer prerogative of just a small number of leading manufactures and key representative of the fashion press but rather are regarded as essential indicators to insure future commercial success.

Large retail organizations are active participants, and through the willing involvement of popular national media, consumers are conversant with the dominant stylistic themes of given fashion seasons. Fashion designer and catwalk models have become household names, and designer and retailer brand names have become familiar status symbols to many consumers internationally.

Fashion as a subject has become more firmly established in the academic literature, and in recent years, many useful insights have been offered, and more penetrating explanations of the processes of adoption and diffusion have become apparent.

In order to build a conceptual framework to aid the understanding of the phenomenon of fashion, it is important to appreciate the relation between terms such as 'style' and 'fashion'.

Fashion - Style + Comfort

What is Fashion? 

           Embracing style, trend, and comfort is nothing but the fashion. Fashion in today's world is compared to air in our planet. It's the most recent developments of our modern society. Fashion is an excepted manner of dressing, living, entertaining or traveling adopted by a group of people at a particular time. Fashion has been changing so fast that it is difficult even to recognize what the current fashion style is? There is undisputedly a wide choice of colors & designs in costumes.

             Fashion is a style that is accepted and used by the majority of group at any one time, no matter how small that group is. Fashion is a vital, challenging, ever-changing force.

             In recent years significant "anti fashion" phenomenon has taken over the fashion industry e.g. wearing unconventional colors and fabric combination. Clothing style different social groups and communities differ from one another. Sequined dresses, chic ensembles and trendy shirts and skirts represented the true repertoire of the fashion. Fabrics like shiny fabrics, sating, polyester, blends and knits are the dominant features of fashion. It has been proven scientifically that colors play an important role in the psychological behavior of human being. Keeping these in mind designers are preferring naturally dyed fabrics and natural color

Welcome to Abhigaail Creation

“Abhigaail Creation”

is the name that reflects quality in itself.

Our Company came into existence in the year 2008. We are the leading manufacturer of Ladies Dress Materials and the company enjoys a very good share of textile market. Our fashion designer's team has a vast experience gained from NIFT and expertise in designing female dress materials.

We serve women dresses of varied materials of all the superior kinds of fabrics available in the market. Our exotic collection of ladies wear Dress Materials can easily make one spell - bound.

Our fashion dress materials are made up of pure raw material that makes it long lasting and strong. We believe in presenting the best and giving satisfaction to the
 customers.

India Fashion Week - Spring Summer 2013 - Episode 4

See our latest creations - visit http://www.abhigaail.com